DiscountAdCoupons Don't Sell on Price

Unless you sell product that is exclusive to your company, don't make a habit of "Selling on Price". Exclusive products are those that can only be purchased through you. If you are a manufacturer or unique service provider price is generally NOT the most important criteria of interest to your customer. In the case of "exclusive" products, the product itself is what gets compared to the competition. If your sales presentation demonstrates that your product is superior then the battle is partly won. But what if you sell product that is not exclusive or unique? What can you do to prevent price from becoming your customer's reason to buy?

Let's back up just a little before answering these questions and establish the real reason why you should not sell on price in the first place...The answer is simple. There is almost always someone else who will beat your price to entice your customer away. You will find yourself cutting price in an attempt to maintain your customers and your profit margins will erode away. More importantly, your customer will begin to wonder why you previously took advantage of him by charging a higher price when it appear that you can now offer a lower price because there is price competition. You will risk your businesses integrity, If you sell multiple products, you will have also planted a seed in the customers mind that implies if one of your products is "over priced" maybe everything else you have to offer is also in need of price negotiation and you may soon find yourself priced right out of business.

So what should you do? If you don't sell exclusive product then you must find a way to do one or some or all of the following things;

• Add Value by including a low cost accessory with the product
• Lengthen the term of the warranty if your company services the product
• Offer a "No Risk" guaranty or a "Full Credit" toward an upgrade
• Offer Free Shipping / Delivery / Set-up of the product
• Offer Free customer support or training on product you sell
• Offer Free Classes, Online Forums or organize User Groups
• Institute "Owner Loyalty" or "Frequent Buyer" programs
• Offer "Buy Here, Pay Here" or other credit options

Give your customer a compelling reason or reasons other than price to do business with you. If you compete against price by offering your customer added value, you might actually be able to stick around long enough to watch the price cutters who threaten your profit margins go out of business and then you may be able to sit back and enjoy some exclusivity for a while until the next price cutter comes along.

DiscountAdCoupons.com helps small businesses experiment with different marketing techniques at a very affordable cost.

The rates for advertising on DiscountAdCoupons.com start at $2.95 for a coupon ad circulated around the world for 30 days. The coupon can be created in a matter of minutes using point and click technology, and is cost effective to test product demand, fine tune price points, build name recognition, generate leads and attract new business.

You don't have to have a brick and mortar store location to allow DiscountAdCoupons.com customers to redeem their coupons at your location. A coupon code can be added to your coupon that allows ecommerce businesses to provide discounts for online purchases. Service businesses benefit by using DiscountAdCoupons.com to make their phone ring. And of course, walk-in customers are able to present discount coupons in person at your location if you choose.