DiscountAdCoupons Features vs Benefits

Successful businesses make a habit of pointing out the difference between Features and Benefits. Unless you are selling a product to an engineer, the typical consumer doesn't care if the electric drill spins at 2000 revolutions per minute or 3500 revolutions per minute. All your buyer wants to know is "How much will it cost me to make a hole". Remember... the revolutions per minute is a feature. The hole is the benefit. When you sell a drill the consumer will not benefit from "Pride of Ownership" as a result of having purchased a new drill. The benefit is the hole that the drill makes to assist in the completion of a task that required a hole to be drilled. Ask yourself, "What benefits does my product offer?" Then focus on those benefits, select your target audience and present your product in a way that your customer can clearly see those benefits.

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