DiscountAdCoupons Training Online Buyers
Here's an idea to help you train online buyers to buy from you. As most struggling online retailers know, getting visitors to buy from you is a lot more difficult than the late night infomercials and affiliate newsletters portray. Conversions (sales) are the "Holy Grail" for internet entrepreneurs. This brief article will barely scratch the surface of the vast number of techniques used to get conversions but it is an idea or concept of how to structure your sales process to help train your online buyers to buy from you.
Most visitors who make it to your online store are either doing research or shopping price. If you sell product that is widely available and you are not the lowest priced then "Don't quit your day job", because your competition is only a few clicks away and price beats pretty pages, price beats easy navigation and price beats "one stop shopping". But there is one thing price may not always beat and that is Familiarity or Habit.
As a rule, consumers are lazy and like what they are familiar with. They become accustomed to certain patterns and repeat those patterns without thinking. They generally hate change and when given a choice between something new and different or something old and familiar they stick with what they know. So what does this have to do with conversions ...Everything!
Make your web site one that visitors return to by habit. Bring your customers back because they have purchased from you before and the experience was a good one. How do you do this? By training your customers to buy from you. Here's the concept. Find a product or service (information) that you can promote that is attractive to your web site visitors that requires virtually no risk be taken on their part. Whether you accomplish this by offering a Money Back Guaranty, Loss Leader Pricing, Buy one Get one, Try it before you Buy it or any other AGRESSIVE promotion that allows a new customer to be comfortable making their FIRST and usually INEXPENSIVE purchase from your site. Train your customer how to spend with you in amounts that will increase in dollar volume as the customer becomes comfortable with the sales process. Statistics show that returning customers typically spend more than first time visitors so build up your returning customer base by doing whatever it takes to get them to make that first purchase.
Whatever it takes? Well within reason... Suppose you took some of the money you spend promoting your business with Google Adwords and shifted that money to lower the cost of a particular item in your online store so that it would be irresistible to a visitor who was shopping price. You further promote the item with a Money Back Guaranty or Try it before you Buy it offer to eliminate all risk and you gain and train a new customer. Of course you must provide timely shipping and excellent service, but that's not a problem because you already do that. What you are doing is training a new customer how to give you money. You are giving the new customer a chance to make it a habit to shop in your store. Eventually your new customer will spend more money and not feel at risk with larger purchases because you have trained them and they know exactly what to expect from your store.
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