DiscountAdCoupons Under Promise and Over Deliver

This is more of a business philosophy than a sales technique. If you do it in your business on a regular basis you will build repeat sales, referrals and recommendations. Under Promising and Over Delivering is a very simple strategy that can be used to create a "WOW Factor" for your business. It is easy to do and will generally cost your business nothing but will be perceived by your customer as added value.

The process of under promising or not building your customers expectations too high, and over delivering or surprising your customer by exceeding their expectations is merely a matter of artful presentation on your part during the sales process. This concept can be used successfully in sales, service or even delivery of your product. Here's a way to take what you normally do for your customer on a daily basis and "leverage" what is ordinary to make it become extraordinary.

Let's assume that your business sells widgets. When you sell your widget there is a checklist of items that are typically included as a normal course of business. List everything that you always do for the widget buying customer such as, product assembly, operator instruction, delivery, warranty registration etc. When you are explaining to the customer that you can deliver your widget in 3-5 days, try to make delivery in 2 -3 days. If you typically sent your customer out the door with a widget in a box, offer to assemble the widget free of charge. If you have all of the necessary customer information to submit the warranty registration paperwork for the customer, offer to take care of registration for the customer. If there is any problem with the new widget and you must service or adjust the widget, promise service tomorrow and call later today to attempt to remedy the problem immediately.

If you offer solutions to your customer's problem and then solve that problem better, faster or cheaper than the customer had anticipated, your payback will be worth more in future business than the cost of exceeding your customers expectation. Your customer will become an unpaid spokesperson for your business and if you have over delivered on your promises, your perceived effort will turn an ordinary sale into an extraordinary one.

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